The solution to bring your characters to life
You have a character.
We turn it into a living universe.
You already have an animated mascot, a character, or an idea? We transform it into a fully structured, exploitable animated universe.
Turning a character into a high-quality brand cartoon is no longer reserved for major studios.
We make the process clear, accessible, and fast to activate. No complexity, no traditional studio costs.
A character that only lives on-site.
It appears on your signs, your merchandise, your costumes. But beyond your walls, it doesn't exist.
No content, no emotional connection.
Without an animated story, your audience has nothing to watch, listen to, or share between visits.
And until now, it was too complex.
Long production timelines, high budgets, complicated rights. Bringing a character to life through mascot animation used to be a multi-year project.
Our approach
We handle everything.
Simply.
From IP protection to content creation, we manage the entire chain. Everything is streamlined and managed for you.
Protection & structuring.
Legal structuring, trademark registration, IP protection. You retain 100% ownership.
Universe creation.
Storytelling, identity, narrative territory. Your character becomes a hero with a story.
Content production.
Animation, video, music. Content designed from the start to work across multiple formats and platforms.
Multi-platform rollout.
Your content lives as a series, as shorts, as music, as a book. Consistent and ready to use.
Distribution support.
We guide you to maximize the reach and impact of your animated series production.
Our goal
Grow your audience
and your brand value.
We don't promise direct revenue from platforms. Our role is to:
Reach new audiences
Beyond your physical or traditional channels.
Strengthen brand attachment
Through emotion, storytelling, and experience.
Create opportunities
Merchandising, licensing, partnerships.
More visibility. More desirability. More business potential.
Our offers
Three tiers
to build your franchise.
Discovery Pilot
Validate the visual universe before committing to a full season.
5,000 € excl. VAT
Delivered in 3 weeks
- 1 animated episode, 3 min
- Multi-format adaptations
- Original song
- Published on YouTube + Shorts
- 100% client ownership
Season 1
A complete animated franchise, ready for the world.
60,000 € excl. VAT
Delivered in 12 weeks
- 10 episodes × 3 minutes
- Multi-platform adaptations
- Complete IP bible
- Shorts per episode
- Distribution support
- 6-month performance reporting
IP 360°
Animated series, merchandise, licensing. Your IP lives everywhere.
Custom quote from €80k
- Full Season 1
- Illustrated digital book
- Original soundtrack on Spotify
- Merchandise starter kit
- IP event strategy
- Licensing support
The pilot fee is credited toward the Season if signed within 90 days.
You have a character?
Let's work together.
Frequently asked questions
The demo speaks for itself. We animate your actual mascot in 48 hours. If it doesn't convince you, there's no obligation.
You do. 100%. NDA plus full transfer of production rights. Parade retains no rights to your IP.
It's 10x cheaper than a minute of traditional animation. And the fee is credited toward Season 1 if signed within 90 days.
Send the demo to your team. We can prepare an internal presentation kit if needed.
Human-led artistic direction, advanced production tools. Every production is supervised by our team. We collaborate with external artists.
No. The pilot is a test with no commitment.
Yes. Illustrators, children's authors, YouTubers, storytellers: if you have a character or a universe, we can co-produce together. Contact us to discuss the format.
You already have a character.
We help you turn it into a living, visible, and desirable universe. No complexity, no traditional studio costs.